Read reports and compare periods
Read Apple Ads campaign, keyword and search-term reports. Understand dates, timezones, currencies, install attribution, pagination and period comparisons.
Dates are inclusive YYYY-MM-DD calendar dates. Reports default to the previous seven complete days in the ad account's timezone, ORTZ. UTC is available except for search terms.
Daily reports have Apple's lookback restrictions. Weekly and monthly reports also have date restrictions. Invalid ranges return a specific error rather than a different report.
Money retains its original amount and currency. Numeric _usd fields exist only for USD values; other currencies have a null USD field. Period comparisons use total-period rates, never averages of daily rates.
Results are capped at 1000 rows and include truncation and continuation information. Budget pacing covers daily caps. Apple removed lifetime campaign budgets in June 2026.
Useful first questions
- Show my campaigns and the apps they promote.
- Which campaigns spent more this week without more installs?
- Which search terms spent without tap-through installs?
- Which daily budgets are at or above 90% utilization?